Paul Reed Smith Guitars are handbuilt in Maryland, Stevensville. USA
We have been selling PRS Guitars since 1988. All of our guitars are handpicked in the store for the best tops, spec and sound - we only want the best at World Guitars and after all of our experience with these wonderful guitars we know exactly what we are looking for. We ship worldwide and setup every single guitar up to perfection!
World Guitars has had a relationship with PRS since 1988 and in 2012 we were Europe's No.1 USA PRS Guitars dealer!
Paul Reed Smith Guitars are one of the world’s premier guitar and amplifier manufacturer located in Stevensville, MD. Since their humble beginning in 1985, PRS Guitars always sought to create the highest quality instruments possible to enable musicians to beautiful, reliable and highly musical instrument. The craftsmen and women at PRS are a unique bunch. They have a passion for building instruments and also for the music that these instruments help create. Most there are dedicated players, refining their craft as builders and musicians. There is a special kind of pride and individual ownership surrounding their instruments. Guitar and amplifier building are very personal things there, which are directly reflected in their quality.
THE JOURNEY BEGINS
by Paul Reed Smith
The road from my workshop in a historic, haunted Annapolis garret to a state-of-the-art factory was a tough one. Fact is, I always loved working with my hands. Why else would a high school kid sign up for three or four shop classes at a time? My first guitar was built as a challenge to my college music professor for some credits. I got an “A” and decided to pursue my dream of making guitars for a living.
There were a lot of late night brainstorms. I was lucky if I finished a guitar a month. Once a guitar was completed, I’d play it at a gig — field testing in the purest sense. Every design change taught me something new. The next change was built on what I had learned or on feedback from other players test driving the equipment. Over ten years we went through three headstocks, several renditions of body shapes, many tremolo designs, and many experiments with woods and construction methods to get the right mix.
I remember hanging out at the local concert arenas for six or seven hours before a show to make friends with the roadies. With a backstage pass in hand, I’d peddle my guitars to the stars. One night in ten I’d make a sale. Carlos Santana, Al Di Meola, Howard Leese, and other well known players agreed to check one out. I made deals. If someone gave me an order, made a deposit, and then didn’t love the finished guitar, I’d give them their deposit back even if I couldn’t make my rent the next day.
After getting a small following and orders for more than 50 guitars, we built two prototypes. I popped them in the back seat of my truck and cranked it up, calling on guitar dealers up and down the East Coast. After many days and many miles I came back with enough orders to start a company. With the support of my wife, skilled assistants, engineers, lawyers, top salesmen, artists, machinists, and friends who emptied their bank accounts to help me get started, we developed a strong team.
We’ve come a long way, with steady growth in factory capacity, employees, distribution, and the number of prominent artists using our instruments. We’re not stopping here. Every inch of your PRS guitar is based on decades of testing, rethinking, and reinventing. We continue to push the curve beyond what others would consider perfection. With experts to make sure the technology is unsurpassed, and dedicated craftspeople who guarantee a finished product you can’t keep your hands off of, we make no compromises. That’s the story of the beginning of the journey. Not so short, but very sweet. The moral? Believe in your dreams.
If becoming the gold standard of quality in the guitar business was a remarkable achievement for PRS, equally impressive has been its maintaining that standard as the company has grown into a major industry presence. While PRS’s continuing success in this regard demands a constant re-evaluation of materials, tools, and procedures, the bottom-line goal hasn’t changed since the days when Paul Smith hand-crafted his first instruments in an upstairs loft: Build extraordinary guitars, guitars with magic.
National Sales and Marketing Manager Larry Urie: “With every increase in factory size or production output, we build in even tighter quality control to make sure our standards remain extremely high. If anything, the quality control at PRS is tighter than it’s ever been.”
Some companies see a public relations benefit to invoking the romance of historic guitars from the ’50s and ’60s, but Paul Smith knows that for the people who actually designed and built those classic instruments (people like his mentor, Ted McCarty), PR and romance were the furthest things from their minds. Their goal was to manufacture great instruments, period. Build a guitar whose tone inspires you to be a better player, whose durability will get you through a thousand gigs, whose elegance makes it an artwork in its own right. Build a guitar that players can’t put down, and the romance and the PR and all the rest will follow.
Paul Smith: “We don’t do something just because that’s the traditional way. If the best possible guitar results from using a robot for one procedure and a lot of hand-sanding or hand-inlaying for another, then that’s how we do it. Our tradition is a byproduct of our quality, so excellence is always the goal. We never lose sight of that.”
Larry Urie adds: “The automation and the individual craftsmanship go together at PRS. Using automation in one area where it produces superior results allows us to do even more handwork and detail work in those areas where there’s no substitute for the individual craftsman’s eye and skill. People who tour the factory come away amazed at how much handwork they see, and even with the machinery, it’s all dominated by the human element. It’s all about the commitment and the judgment of a highly skilled individual.”
In other words, even in the age of CNC machinery, the essence of the PRS magic still comes down to a pair of hands.
Aside from his family, friends, and business, one of the most important things in Paul Smith’s life is his music — his songwriting, guitar playing, recording, and performing. I mention it because Paul’s enthusiasm for killer tone and for exhilarating music inspires a kind of top-down passion for craftsmanship that as far as I can tell reaches to every workbench in the factory. He estimates that 80% of PRS workers are musicians; many of them gig regularly in bands. PRS President Jack Higginbotham: “These builders have a special kind of pride, an individual ownership of the instruments they’re making. Every one of them treats each guitar as their own, because it is their own. It’s a very personal thing for these builders.”
This passion for quality affects not only the work habits of individuals but also the structure of the whole company. Paul Smith: “We’re not organized like other companies. Every PRS craftsperson is a self-contained quality control ‘department.’ They have a lot of authority over their work, and if a guitar falls short in any way, they don’t pass it on to the next stage, and they make that decision themselves. They hand guitars back and forth all the time, and they inspect everything over and over. It’s like an old European guild or a shop. There’s a constant ‘is this good enough?’ conversation out there on the factory floor. So the quality control begins at the workbench. It’s not something we overlay or tack on. It’s an integral, organic part of the process, beginning with design and materials selection and going through every single step in construction and testing.”
I’ve had many conversations with Paul Smith over the past 15 years or so, most of them beginning with his asking “Guess what?” and continuing with an enthusiastic explanation of a new discovery about tone. The latest improvement to PRS guitars could be something as minor as the tonal effects of substituting a small part made of a different material. Yes, Paul Smith can hear things most of us can’t hear, or can barely hear, but what’s more remarkable is that the mechanical and engineering savvy of Paul and his brilliant collaborators enables them to convert those observations into improvements in PRS guitars — improvements you can hear and feel.
My son Joe is a black belt in karate. I always assumed the black belt was the end of the road, but he explained to me that it’s just the beginning of a new road. I sense a similar philosophy from the people who build PRS guitars. While players and magazine writers have been waxing eloquent for years about these workers’ mastery of their craft, the builders see themselves as travelers only midway on a journey of discovery. “We’re not there yet,” Paul explains. “It’s a continuing thing. We’re never finished. It’s the quest, the challenge — that’s what brings us to the factory every day.”
Back when he started crafting instruments one at a time, Paul Smith was steeped in the traditions of the great electric guitars of the ’50s and ’60s. Today he finds himself absorbed with the traditions of another revered company — his own. While he fondly recalls the early days of PRS, nostalgia is not a top priority. The best way he can honor the traditions of his own past is to look forward. At PRS, yesterday always takes a back seat to tomorrow. Paul Smith: “I am lucky to have an extremely talented team — not just craftspeople and artists but marketers, salespeople, programmers, administrators, and others — and everyone who works here feels the same way: We want players to know that no matter how great that old PRS guitar is, we’re pushing for the new one to be even better.”
NEW PROMOTION - Free PRS Guitars Gift Package worth £100
Buy any new USA PRS Guitar from us in July or August 2014 and get a superb PRS Gift Package worth over *£100 absolutely free!
Remember that if you buy a PRS from World Guitars you also get a FREE USB KEY with HD pictures of your guitar, FREE SETUPS FOR LIFE and a LIFETIME WARRANTY
We have been selling PRS Guitars since 1989
We are the largest stockist in the UK
We handselect every guitar we buy
We setup every PRS to perfection and to your spec
We photograph every guitar in our studio
You get a free USB with HD pictures of your guitar
You get free setups for life
You get a PRS Gift Pack worth over £100*
You get a lifetime warranty
*No cash alternative is available
NEW PRODUCT - PRS Guitars Custom 24 Semi-Hollow
This is our handeselected Custom 24 Semi Hollow in Faded Whale Blue.
The Custom 24 is the original PRS guitar - the guitar Paul Reed Smith took to his first NAMM trade show in 1985. Due to its extreme versatility and reliability, the flagship model has since become indispensable to countless musicians in the studio and on the stage. Through the years, the Custom 24 has evolved with the PRS craft and has been offered in several varying configurations. One configuration that has never been offered on a Core Custom 24 is a semi-hollow body with an f-hole...until now.
The 2014 Custom 24 Semi-Hollow has all of the versatility and reliability of the Core Custom. The addition of a chambered, semi-hollow body gives this guitar added midrange and resonance while losing none of the instrument’s tried-and-true character.
The 2014 Custom 24 Semi-Hollow is the first of its kind. Fewer than 200 of these instruments will be made for this small batch run and only around 10 pieces will make it to the UK!
ARTIST NEWS - Joe Fenton painted PRS Tremonti Signature Guitar
As an internationally recognized artist whose intricate drawings can be found in art galleries, corporate and private collections, Joe Fenton is represented internationally by Gallery House. Fenton works in monochrome using graphite, ink and acrylics on paper. So when Mark Tremonti, PRS signature artist and world-acclaimed heavy metal guitarist of Alter Bridge and Creed, approached Joe and commissioned the artist to decorate his first-ever guitar, the result was a one-of-a-kind PRS guitar masterpiece that looks as badass as it sound
It took Fenton approximately three months to create the intricate detailed artwork that adorns nearly every inch of the guitars body and neck. When asked about his first ever guitar project, Joe replied, I was quite nervous before embarking on the project as it forced me out of my comfort zone. I had to work in a different way from what I was used to. PRS also created a custom-cut Tremonti guitar with less plates on the back so as not to obstruct the artwork as much, which was great. Fenton created the original artwork with input from Mark Tremonti. He described the design process as, When Mark and I met he had some strong ideas in terms of what he wanted. We discussed such artworks like The garden of earthly delights, a triptych painted by the early Netherlandish master Hieronymus Bosch. The triptych shows the warnings and perils of lifes temptation, depicted by images of heaven and hell. Mark wanted the guitar covered in artwork with this subject matter. He continued, I showed Mark the designs before I did any artwork on the actual guitar. The back and neck design, which depicts the lighter side was easier to come up with. My first attempt for the front wasn't quite right. I held back on the level of detail I put into it and did a much bolder design. Mark basically wanted me to cram in as much detail as I could. I redesigned it and eventually came up with imagery you see now. The artist captured the process in a fascinating eight minute long time-elapsed video that features Alter Bridges Blackbird playing in the background.
The guitar was then shipped back to PRS Guitars were several coats of acrylic were meticulously applied over the artwork. Then the electronics and hardware were installed by the PRS Private Stock team of luthiers headed by PRS Guitars working founder Paul Reed Smith and Private Stock Director Paul Miles.
The project came full circle when PRS Artist Relations team member Rich Hannon presented the finished guitar to Mark Tremonti backstage at the Rock on the Range festival where Marks band Alter Bridge was headlining. After the presentation, Tremonti brought the guitar on stage and performed a blistering solo on it during the bands performance of Addicted To Pain. Afterward Mark commented, I am just blown away by this beautiful guitar! Joe Fenton knocked it out of the park and PRS more than delivered with this one. I cant wait to spend many more hours playing with this masterpiece.
NEW PRODUCT - PRS Guitars Lefty Custom 24 and 22 Ltd Run
Every once and a while, a small batch of left-handed guitars are run through PRS’s production line in Stevensville, Maryland. For 2014, PRS has put together a small quantity of “Lefty” Custom 24 and “Lefty” Custom 22 instruments. The Custom 24 is the original PRS - the guitar Paul took to his first tradeshow in 1985 - and a constant favorite of players worldwide ever since. The Custom 22, originally introduced some years later in 1993, is a classic workhorse with all the tone you’ve come to expect from PRS with a distinctive, warm midrange and clarity.
Both models feature a figured maple top, mahogany back, 25” scale length mahogany neck with rosewood fretboard and “old school” abalone bird inlays, Phase III locking tuners, PRS patented tremolo bridge (nickel hardware), and will be offered in 4 of PRS’s most popular “new for 2014” maple top colors: Aquableux, Blood Orange, Obsidian, Violet.
The Custom 24 will come with a 24-fret PRS “Regular” neck profile and uncovered 59/09 treble and bass pickups paired with one volume and one tone control and a 5-way blade switch. The Custom 22 will come with a wide fat neck profile and 57/08 treble and bass pickups paired with one volume and one push/pull tone control and a PRS 3-way toggle switch.
For complete specifications, visit:
NEW PRODUCT - “Floyd” Custom 24
We have asking PRS for a production Floyd model for years and finally here it is!
The Core “Floyd” Custom 24 is equipped with the time-tested Floyd Rose “Original” tremolo system and PRS’s \m/ (metal) pickups (uncovered). The Floyd Rose “Original” tremolo and locking nut tuning system, is a double-locking design precision-made from high quality steel, allows players to lock the guitar in tune at the nut and at the bridge which keeps the guitar in tune even during the heaviest dive-bombing sessions.
The Custom 24 is the quintessential PRS guitar. This iconic instrument was the first model that Paul Reed Smith brought to the public at PRS Guitars’ first Winter NAMM show in 1985 and has been a top seller ever since.
Pickup Switching Positions:
Position One: Bridge humbucker
Position Two: Bridge humbucker with neck singlecoil, in parallel
Position Three: Bridge and neck humbuckers
Position Four: Neck singlecoil with bridge singlecoil, in parallel
Position Five: Neck humbucker
Top Wood Carved Figured Maple (Flame or Quilt)
Back Wood Mahogany
Number of Frets 24
Scale Length 25"
Neck Wood Flame Maple
Fretboard Wood Ebony
Neck Shape Pattern Thin
Fretboard Inlays Birds
Headstock Inlay Ebony Veneer with Inlaid Signature
Bridge Floyd Rose "Original" Tremolo & Locking Nut
Tuners PRS Phase III Locking Tuners
Truss Rod Cover "Custom"
Hardware Type Nickel
Treble Pickup Uncovered \m/ Treble
Bass Pickup Uncovered \m/ Bass
Pickup Switching Volume and Tone Control with 5-Way Blade Switch
ARTIST NEWS - New Opeth Album name confirmed as ‘Pale Communion’
Opeth has announced the release of their hugely anticipated eleventh studio album. Pale Communion arrives everywhere June 17.
Pale Communion, which was produced by bandleader Mikael Åkerfeldt and mixed by longtime collaborator and Porcupine Tree frontman/guitarist Steven Wilson, will be heralded by the lead single, “Cusp of Eternity,” and available for pre-order starting Tuesday, May 6. Pre-orders made via the iTunes Store will receive an instant download of “Cusp of Eternity,” with multiple configurations also available via both the Roadrunner Records Webstore and O Merch.
The track listing for Pale Communion is as follows:
1. Eternal Rains Will Come
2. Cusp of Eternity
3. Moon Above, Sun Below
4. Elysian Woes
7. Voice of Treason
8. Faith in Others
ARTIST NEWS - Rush’s Alex Lifeson Joins PRS Acoustic Signature Artist Family
PRS Guitars is pleased to announce the new Private Stock Alex Lifeson Thinline acoustic guitar, new for NAMM 2014. While the craftsmanship and attention to detail are very consistent with other PRS Private Stock acoustics, this instrument embodies some new design elements that take the instrument in a unique direction. The Alex Lifeson signature PRS acoustic is slightly thinner than the company’s Angelus Cutaway and Tonare Grand and is constructed in such a way that it lends itself to louder stage volumes and the rigors of the road.