I first called and verified that a few guitars I had my eyes set on were in store and not only on their website. I had a reply within a couple of hours that advised me to call and ask Julian to make absolute sure. Next day I went and felt like a kid in the sweet shop. After a few introductory words I was left alone in a room with amps and the guitars I had my eye on and no one tried to direct me to buy a particular instrument. It was all my own decision. By the way the coffee was great as well. I fell in love with the black beauty and it was reserved for me right there and then even without a deposit. When I picked up my guitar it was setup for me the way I wanted it and after payment a happy man left the store. Thanks World Guitars and especially Julian for your excellent, patient, professional and most of all friendly service. I WILL BE BACK….